Broadway’s biggest blockbuster, WICKED, flew out of the Orpheum Theater on Sunday, May 25, after a third engagement presented in association with Omaha Performing Arts and Broadway Across America. The phenomenon returned after record-breaking runs in 2009 and 2011 and made a significant impact on the local economy by generating $15.5 million in economic benefit to Omaha. Travel, hotels, restaurants, parking and other businesses patronized by theatergoers, WICKED cast members and production staff all benefited from the three-week 24-performance engagement leaving a very positive impression on the citizens of Omaha.
“Touring Broadway productions are an enormous contributor to Omaha’s economy. We take pride in the fact that touring productions like WICKED entertain a large percent of our community as well as attract tourists,” Joan Squires, Omaha Performing Arts president, said.
The 2014 Omaha engagement of WICKED entertained over 56,000 patrons and grossed nearly $4.5 million, making it one of the top ticket sellers in Omaha Performing Arts’ history.
Squires said 50% of the audiences came from outside Douglas and Sarpy counties in Nebraska and 23% were from outside the state of Nebraska. The $15.5 million figure is based on Broadway League calculations that tours contribute an impact 3.5 times the gross ticket sales to the local metropolitan area’s economy.
(See further detail in the attached news release)
For more information contact:
Rosalee A. Roberts, APR, Fellow PRSA
Cell: 402-203-6851
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>p class=”p1″>Broadway’s biggest blockbuster, >strong>>em>WICKED>/em>>/strong>, flew out of the Orpheum Theater on Sunday, May 25, after a third engagement presented in association with Omaha Performing Arts and Broadway Across America. The phenomenon returned after record-breaking runs in 2009 and 2011 and made a significant impact on the local economy by generating $15.5 million in economic benefit to Omaha. Travel, hotels, restaurants, parking and other businesses patronized by theatergoers>strong>>em>, WICKED>/em>>/strong> cast members and production staff all benefited from the three-week 24-performance engagement leaving a very positive impression on the citizens of Omaha.>/p>
>p class=”p2″>“Touring Broadway productions are an enormous contributor to Omaha’s economy. We take pride in the fact that touring productions like >strong>>em>WICKED >/em>>/strong>entertain a large percent of our community as well as attract tourists,” Joan Squires, Omaha Performing Arts president, said. >/p>
>p class=”p2″>The 2014 Omaha engagement of >strong>>em>WICKED >/em>>/strong>entertained over 56,000 patrons and grossed nearly $4.5 million, making it one of the top ticket sellers in Omaha Performing Arts’ history. >/p>
>p class=”p2″>Squires said 50% of the audiences came from outside Douglas and Sarpy counties in Nebraska and 23% were from outside the state of Nebraska. The $15.5 million figure is based on Broadway League calculations that tours contribute an impact 3.5 times the gross ticket sales to the local metropolitan area’s economy. >/p>
>p class=”p2″>(See further detail in the attached news release)>/p>
>p class=”p1″>For more information contact:>br />Rosalee A. Roberts, APR, Fellow PRSA>br />Cell: 402-203-6851>/p>
>p class=”p1″> >/p>