Graduation season is here, and that means a new group of young professionals is joining the workforce.
Whether it’s part of the job description or not, good social media sense has become a key soft skill that employers consider when screening job candidates and conducting performance reviews.
In fact, in a recent survey of 200 Omaha companies, nearly 75 percent said that the maturity level of the content and photos that potential employees post on their personal social media pages is important when evaluating job candidates.
“Employers feel that how you represent yourself online sends a message about how you’re going to represent their company,” says Gina Pappas, director of new media at Albers Communications Group. “It’s not just about not posting compromising pictures of yourself, although that’s important. A job candidate’s online image is a window into their communications skills, how well-rounded they are and their professionalism.”
Young professionals should also be encouraged to use their online presence to become brand advocates for their organization, Pappas adds. This can help them prepare for their next position. “Many people think of LinkedIn as the only place where it’s beneficial to promote yourself professionally,” she says. “But our research shows that close to 90% of employers who review social media pages as part of the hiring process are looking at Facebook. Twitter, personal blogs, Instagram and the others are all important, too.”
Albers Communications Group is hosting a free webinar to help graduates and young professionals understand the importance of maintaining a career-positive online image on Wednesday, May 21,at 10 a.m. For more information visit alberscommunications.com/learning opportunities or see their social media pages: https://www.facebook.com/AlbersCommunicationsGroup; https://twitter.com/alberscg; http://www.linkedin.com/company/albers-communications-group?trk=company_name.
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Established in 2000, Albers Communications Group is an award-winning PR and digital marketing firm. Currently representing clients in all 50 U.S. states and Canada, Albers specializes in providing integrated public relations and social media solutions for businesses of any size, including franchisors and other multi-location businesses.
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>p>Graduation season is here, and that means a new group of young professionals is joining the workforce.>/p>
>p>Whether it’s part of the job description or not, good social media sense has become a key soft skill that employers consider when screening job candidates and conducting performance reviews.>/p>
>p>In fact, in a recent survey of 200 Omaha companies, nearly 75 percent said that the maturity level of the content and photos that potential employees post on their personal social media pages is important when evaluating job candidates.>/p>
>p>“Employers feel that how you represent yourself online sends a message about how you’re going to represent their company,” says Gina Pappas, director of new media at Albers Communications Group. “It’s not just about not posting compromising pictures of yourself, although that’s important. A job candidate’s online image is a window into their communications skills, how well-rounded they are and their professionalism.”>/p>
>p>Young professionals should also be encouraged to use their online presence to become brand advocates for their organization, Pappas adds. This can help them prepare for their next position. “Many people think of LinkedIn as the only place where it’s beneficial to promote yourself professionally,” she says. “But our research shows that close to 90% of employers who review social media pages as part of the hiring process are looking at Facebook. Twitter, personal blogs, Instagram and the others are all important, too.”>/p>
>p>Albers Communications Group is hosting a free webinar to help graduates and young professionals understand the importance of maintaining a career-positive online image on Wednesday, May 21,at 10 a.m. For more information visit >a href=”http://www.alberscommunications.com/learning-opportunities”>alberscommunications.com/learning opportunities>/a> or see their social media pages: >a href=”https://www.facebook.com/AlbersCommunicationsGroup”>https://www.facebook.com/AlbersCommunicationsGroup>/a>; >a href=”https://twitter.com/alberscg”>https://twitter.com/alberscg>/a>; >a href=”http://www.linkedin.com/company/albers-communications-group?trk=company_name”>http://www.linkedin.com/company/albers-communications-group?trk=company_name>/a>.>/p>
>p align=”center”>###>/p>
>p>Established in 2000, Albers Communications Group is an award-winning PR and digital marketing firm. Currently representing clients in all 50 U.S. states and Canada, Albers specializes in providing integrated public relations and social media solutions for businesses of any size, including franchisors and other multi-location businesses.>/p>