When it comes to marketing, many franchise businesses take a one-size-fits-all approach. They either adopt a national model, meaning local offices have little to no representation, or they let every office handle their own, resulting in some offices developing successful, pro-active communications programs, while others have none at all.
Based on her firm’s 15-year experience providing integrated marketing to franchise networks, Albers Communications Group President Gina Pappas says that there’s a better way. In this webinar, Gina will address:
- Why franchise businesses need both network-wide and local communications strategies
- How multiple-location businesses can effectively share their news using traditional and digital marketing
- How to make an integrated PR strategy scalable for any sized business
Details
Date: March 23, 2016
Time: 10 A.M. Central Time
Duration: 30 minutes
Presenter: Gina Pappas
Registration: https://cc.readytalk.com/r/eggrzp8y5bqz&eom
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>p>When it comes to marketing, many franchise businesses take a one-size-fits-all approach. They either adopt a national model, meaning local offices have little to no representation, or they let every office handle their own, resulting in some offices developing successful, pro-active communications programs, while others have none at all.>/p>
>p>Based on her firm’s 15-year experience providing integrated marketing to franchise networks, Albers Communications Group President Gina Pappas says that there’s a better way. In this webinar, Gina will address:>/p>
>ul>
>li>Why franchise businesses need both network-wide and local communications strategies>/li>
>li>How multiple-location businesses can effectively share their news using traditional and digital marketing>/li>
>li>How to make an integrated PR strategy scalable for any sized business>/li>
>/ul>
>p>>strong>Details>/strong>>br />Date: March 23, 2016>br />Time: 10 A.M. Central Time>br />Duration: 30 minutes>br />Presenter: Gina Pappas>br />Registration: >a href=”https://cc.readytalk.com/r/eggrzp8y5bqz&eom” target=”_blank”>https://cc.readytalk.com/r/eggrzp8y5bqz&eom>/a>>/p>