You've seen it all over, on billboards and street corners, banners and storefronts, and now on YouTube: the big red O! has captured the attention of residents and visitors alike with its simple, yet striking design.

View O! video and O! Public Art Project video through YouTube.

(Windows Media Video - wmv - version available at www.omahachamber.org/wmv/OVideo.wmv.)

This symbol was created in 2003 to be a tool Omahans could use to become more actively involved in promoting this vibrant, dynamic city.

It's hard to miss what many refer to as the, "O!plosion" taking place around town with countless examples of creative O! usage and marketing campaigns. Residents, business owners, community leaders and organizers, representing all parts of the city, have embraced this symbol and taken pride and ownership in what the O! stands for - Omaha.

This simple mark has become far more than just a mere tool. It has evolved into a symbol which represents the community's passion for progress and embodies and defines our excitement for what lies ahead.

The O! has become an ideal way for Omahans to show their pride in this great city.